A Helpful Retirement Plan
No one looks forward to retirement even for those who dread their jobs. An extraordinary measure of individuals is worried about the money related duties that will incur and while not in work to meet for the same while meanwhile can’t search for more work. Retirement is an inevitable happening, once you will reach an old age whereby you can no longer be productive at work and at this point the company will have to let you go. Similarly, you will have turned out to be depleted and wish to spend your old age resting and giving sustenance to your prosperity. Since we can’t escape retirement, we should get ready for it with the goal that we can make the most of our non-working days. Money related arrangements are the most exhaustive bit of any spending course of action and an establishment to viable living in the current condition. The economy is changing every day and what the surrendered individuals of today are experiencing is not what we will in our resigned days. A lot of things will have changed, and all these factors need to be considered when devising a financial plan for our retirement days. It ought to be a sound money related method to profit us in our old days.
The most necessary thing when you want to know the amount you’ll have to spare and spend for your retirement age is the mathematics involved. Note that you don’t need to spend expansive amounts to utilize the master organisations of a budgetary pro, advancement is at your service. The 403b calculator is one among these mind-boggling manifestations. The ascent of these strategies for figuring your retirement savings configuration infers that numerous people are unmindful on how to approach their venture reserves outline. The 403b calculator will apply several variables to enable you to choose the most appropriate procedure to take concerning retirement spending and saving. Some essential things ought to be set in the 403b calculator. For example, you’ll put your age, retirement date, yearly duties and the pace you think your endeavours will build up each budgetary year. Once all these components are placed in the 403b calculator, it, in turn, calculates for you the best plan for you. It is a great option with regards to figuring your retirement plan.
Among the most well-known factors while appending costs in figuring your retirement design are the place you will live and besides when you’ll resign. This will show you the perfect time when income streams will cease and determine significant variables to put into the 403b calculator. It is important to note, that financial retirement planning is not a hard task to undertake and with great innovations like the 403b calculator that allow you to arrive at the most comfortable plan, everything is simple. Basically, think about the most critical numbers correlated to your life and apply them on the 403b calculator and you’ll get your great plan.
Partner post: http://www.mysweetsavings.com/
A Guide For as You Get Started Implementing a Team
People are important in any small start-up business that is looking to expand and grow beyond its land. You will need to decide on a workforce that’s capable in addition to developing the best method to look after those. Your small size as a firm should not interfere with your attempts to make your team satisfied and happy, as this will highly determine how well they function and as such influence your institution’s success now and in future. In actuality, this is the time which you will need to make the most of this road to success. Here are a few of the things you want to take into account when hiring new team members.
Choose the right folks. Whenever you are hiring people for different roles make sure that you do it from a point of considering both personality and qualifications. You will need to select a team of people that can work collectively and identify with the provider’s brand to have the ability to promote seamless working with each other. The last thing you want at the work place is unnecessary strain. Us the meeting session to produce the essential decision because it is the best time to learn about a person’s character and gauge whether they’ll have the ability to work with the remainder of your team or not. Do not hire people that will be a problem to the entire team.
Job eligibility is also quite a crucial component when choosing a team on your own. However, it’s not always something that should hold you back from choosing a candidate. If demeanor and character of the person impress you then you need to go right ahead and employ them even if they’re not qualified for your job. Odds are that you always have the option to instruct them to become better in the job that they’re doing. Alternatively, bring them into the business as interns because you continue to judge whether or not they’re good candidates for the position that you need to hire.
It’s quite vital to have the ability to keep your workers’ happiness. Once you have managed to hire a team that you consider right for the positions you are interested in then your next move is to make sure that you maintain their happiness. It’s imperative to keep employees’ satisfaction. You can achieve this in a number of ways the main one being to keep checking your workers’ wages and wages in comparison to your competitors in the industry. Additionally it is important to make certain that your business at least pays the minimum wage. Rewards and bonus schemes in companies also help in keeping employees motivated and you should also invest in such.
Tips On How To Balance Between Your Job And Parenting.
For many decades activism groups have been fighting for the rights of women. The fight has not been fully won, but a significant success has been achieved. In the recent days women have made significant achievements in all the fields, including businesses and in sports. In the present day’s women can compete for equal opportunities with men.
Parenting is noble, but the thought of having a kid at times puts a woman in a dilemma. Most of the career women, terms parenting as a big challenge, but with the right information you can make it in both fields. To be able to balance between career and parenting you can take a twist in your career. As a career woman you must be aware of the impact that parenthood will have in your career. Less demanding careers are termed to be favourable to women who want to engage in parenting.
If you think you can’t handle both career and parenting, you can opt to get kids later. This will give you ample time to grow in your career and invest most of your money into investments that can guarantee you a brighter future. As a career woman and you want to get longer maternity leaves, and it’s recommended you delay getting kids. However, you should not forget that your biological clock ticks every day. Though menopause is a stage that all women will get to, you should ensure you get kids before you get to that stage.
There are some careers that are too demanding. Seeking the services of a medical practitioner is always recommended, when you are entitled to a demanding career, where you are subjected to a tight working schedule. Women who have some complications with their reproduction system, are recommended to see a doctor, to prevent future complications when conceiving a child.
Being a parent does not hinder to get into the corporate world. Getting into self-employment, is the best decision for a woman who has kids, this is due to the flexibility of the business. Regular employment is more challenging to parenting woman, since you will be subjected to tight schedules. With your own, you will be able to come up with tactics to enable you to grow your business.
For women who have kids, getting into part-time career is the best idea. The best thing with part-time working, the schedule entitles you to a lot of free time, and the free time you can use it to take care of your kids. Hiring a house help is the best decision for women who have kids, this helps in relieving you some household duties, after a long day of work, with this you will have enough free time to spend with your kids. Get a person who can be trusted to take care of your baby when you leave your home for work.
How To Make Your Office A Better Working Place.
Entrepreneurs need offices to work. With an office, customers can easily get you. It also gives you room where you can perform all your daily tasks. It is in offices that we hold formal meetings and also sign big deals. For this reason, the office needs to be conducive. It needs to be able to provide an environment where you can comfortably conduct official events. There are several factors that contribute to this. Factors such as where the office is located determine largely how easy your customers can get you. Your office location is important since it will dictate just how easily you can be found. Your office needs to be found easily by your target market. Customers need to find you fast.
Your employees are also affected by the location of your office. Your employees need to be able to get to work easily and on time. Because of this, it is a good idea if your office is in an area that is near their homes. The commuter allowance you give your staff should be enough. In the event you need to change the location of your office, ensure that this information is relied upon to your customers so that they do not find it hard to get you. Another crucial factor to be taken into consideration is safety. The importance of safety in any work place cannot be understated. Workers can only work optimally if they are safe. When setting up an office, enough safety measures need to be taken. The area where the office is located also needs to be safe and secure. The responsibility of making sure that workers are safe lies with you as their employer. Installing quality security systems is also another way of improving security in the work place. These may include scanning devices on all doors. It may also involve having more security guards. The staff should also be equipped with badges for easy identification.
A good office needs to be comfortable to work in. The temperatures inside the office need to be tolerable and comfortable. You can achieve this by putting up air conditioning systems. An offices should have a welcoming air around it. Too hot or too cold offices are not good places to work in. Clean and fresh is what the air inside the office should be. Depending on the seasons, the office needs to have optimum temperatures that would make the workers comfortable. This can be achieved by the use of a thermal conductivity conductor.
Comfort is key in any office. You can only work properly if you are comfortable. There are many methods of making your office comfortable. Placing comfortable furniture in the office is a brilliant way of doing this. Additionally, you could consider painting the office using warm and welcoming colors.
Anticipating Your Retirement Money related Status
The greatest stress for any individual is whether they will have cash to provide food for their developing needs when they resign or can’t work anymore. Presently, you might be in a retirement benefit plan, paying a few expenses monthly, however, have you sat down to think about the amount you’ll require when you resign? This is a request that many escape as it goes with bunches of stress. Many people know that old age comes with some opportunistic diseases as our immune system is vulnerable to infections. Others disdain considering the issues that they may need to prepare for and essentially value the current. It is quite important to state that all these factors come into play when budgeting for the old age of retirement. How much will you need to survive daily? Is the money going to be sufficient or will run out? These are a portion of the inquiries that you should ask yourself with regards to cash related costs in your retirement days. You’ll need to look for and vanquish them on the if you wish to encounter a relaxing retirement.
For you to foresee the amount you can aggregate for your retirement, you must dissect your present pay streams that add to your retirement cash. A profit sharing calculator will turn out to be a valuable device. A profit sharing calculator calculates your retirement sum given your different wage streams. We will examine the components required for a profit sharing calculator in detail later. Benefits income, standardized savings payment, investment funds and working when in retirement are the standard cash sources when one resigns. A profit sharing calculator takes all these factors in place when calculating the outcome. You need to be aware how much money you’ll need when you have retired to use the profit sharing calculator. So this is the place we will start our estimates.
Retired folks attract similar costs to the employed, a mortgage or rent expense, food, transport and other expenses. Considering these, you can think about a gauge of your typical costs that will make a profoundly original entirety. The most appropriate place to start off this computation is your present pay and whether it satisfies your current expenditure. Consider all the variable like your children and wife while evaluating your costs. After finishing this appraisal, you would now be able to utilize the profit sharing calculator. Ensure that you have enabled java script and allowed blocked content. The profit sharing calculator will offer you two important variables. All calculations on cash inflow have tax deferral component. Besides, the profit sharing calculator will coordinate your instalments to a portion of the employers in your record. A couple of changes are passable like changing the retirement age. Once the profit sharing calculator figures it out for you, it will give you an impressive reserve funds course of action, an impeccable retirement plan.
Retirement Money Needed
Most of the people don’t understand the benefit of saving for the retirement and that the reason why they don’t like to save for the retirement. People usually think that retirement is very far and very long to get there and that the reason why they buy new houses for their family and new car for themselves without minding and considering what will be like when they get old. Your money now has nothing else to just buying other people stuffs all the time and forgetting yourself what you will do when you are out of that job you are serving when you are old and you don’t have any money to spend because you didn’t saved for your retirement.
Many people don’t even understand what a retirement saving is. When that times comes, it is when you will come realize that you need to do something but it will be too late for you to start saving because you will be having no money to save at all. Saving for retirement it is not over saving as many people think and that why they use their money with other things forgetting that they will one get old and they will have nothing to spend because they did took a decision of retirement saving at any time. You have to give a thought what will happen when you get old and when will be no one to help you to do things that you are not able to do.
There will benefits in the old age days if you think of saving for your retirement when you are still young and strong and you will lack anything and you will live a wonderful life ever. It is better to live both life’s happy the young life and the old life, for you to live the old life comfortable, you have to make a decision of saving for your retirement so that you will have a very comfortable life with no stress at all. You have to calculate of the money that you want to put apart for your retirement saving. Should not buy a very expensive stuffs like shoes hence you are suppose to buy a shoe with reasonable price to help you save for your retirement.
Hopefully your kids will be financially stable in their life the you will get to spend your retirement money all alone in your old age with no one disturbing you at all time. Don’t forget that if you have your spouse by she will need some money to do her things when that time comes. You have to save for your future because many things happen and it will be good for when you will on the safe side. Saving for your retirement has more benefits than you can think of.
Looking for a Cool New Hobby? Try Vaporizing
When choosing which hobbies as well as habits to adopt, we generally go for things which are beneficial for us. Things that are going to lead to wealth building and edification, better physical form, as well as a more resilient outlook. These are somewhat high hopes that we’d like to aim for ourselves in relation to what sort of hobbies we wish to form sometime soon in addition to the kind of hobbies we would like to discover.
Unfortunately, however, life if really not so perfect and the hobbies as well as habits we adopt tend are inclined to be somewhat deleterious, particularly for people who do not know how to practice restraint or those who have addictive personalities.
But, some things that traditionalists would consider “harmful” are really helpful at relieving stress and coping with an active schedule, provided they are used carefully. Having said that, there are hobbies that most people of society find harmful, yet can be good for you as well as for having a wonderful time.
Smokers, for instance, can choose vaporizing as an alternative. Even for non-smokers, vaporizing continue to be a reasonably safe in addition to that the vapors are delectable. Also, you can get e-liquid that does not contain nicotine so that you will get to experience something that is not addictive, and is mainly for practicing your authority on flavors. You should be able to vaporize the herbs you love for a variety of effects, in addition to that many vaporizers are even used to fill a room with vapors as aromatherapy.
The aroma and tastes created by vapors can have therapeutic effects in as well as of themselves, plus the act of blowing enormous clouds of vapor and not have to breathe in smoke can be loads of fun at the same time. What’s cool about this hobby for somebody who loves flavor is the fact that there are by now thousands of unique flavors to sample and additional flavors are being produced on a daily basis.
Or you can try creating your custom flavors as well. In some way, vaping is perhaps a good alternative for candy as you’re able to get every taste in one candy, or more, and still without any real sugar intake.
The idea is that even what we consider to be “bad habits as well as hobbies can actually offer fun as well as a channel for relieving stress, when in need of some good pastime.
You simply should strive to obtain balance and never make way for a single particular activity to become more important than the things in your life that you consider as important.
Everybody sells on the internet today. According to the 2016 stats research in the USA, over 44% of online purchases were completed by mobile phone users. Which vividly shows us that it’s not enough to have just a desktop shopping website. A mobile shopping app is a must-have today. So how to make customers use your shopping app? This article will give you some worthy ideas!
What can shopping apps sell?
Shopping apps are widely used in various spheres like fashion, electronics, traveling and so on. If your project is about services but not goods, you can still use the idea of a shopping app.
Clothes, gadgets and interior goods
It has become a mainstream already to choose clothes, furniture or electronics on the internet. It’s way easier to compare prices, find some feedbacks and a huge diversity of goods online than going shopping in a traditional way.
Traveling and booking
By means of a shopping app in this industry, you can find all the necessary information, book a hotel, choose seats and make the order 24/7 without any days off.
A lot of us buy things worldwide today. Your app can assist users to buy stuff worldwide or just deliver goods, but people are always willing to control their money and purchases. Isn’t it comfortable to let your customers track their package and anticipate the time of its arrival?
How to monetize your app
There are a lot of different ways to make your app earn money. We’ll tell you about some which can bring you income, both from the users or your partners.
Money transfer commissions
This way is definitely great for any kind of e-commerce app. People press the button “pay” anyway, so they can pay for using the app at a time.
Commissions for producers
This method makes your app free for the buyers, but not for the sellers of goods. This is a good idea to monetize your app. But you will have to invest efforts to guarantee the growth of sales to the producers to get their interest and make them pay to you.
Some paid features
To implement this idea successfully you must get 101% creative. The app should be almost perfect to make your users feel they need those features to make the app complete.
The possibility to use your app can cost some money to those, who wants to download it. But this option is probably the most complicated. Why? Because your app should be horrendous! There are tons of free shopping apps today, so to make people pay for yours, you must steal their minds! Propose some unique features and cool perks to make users want your product.
You may choose some of these methods for the monetization or make up some others. But the decision should be made before the app creation because it influences the development process.
Technologies to use
Imagine, you have an app where users create their accounts, search for goods in different categories, add them to their wishlist and of course, buy them. How to interact with the customers if they have questions or when they make a purchase? Today, there are 4 main ways to stay in touch with the users. Let’s look at them briefly.
When your client needs a consultation about your services or has pressed the button “buy”, there should be someone to talk to him. In case you choose a live communication, it’s a person who writes in the chat or makes a phone call. An alive person sounds natural and can handle requests quickly. But may cost you a lot and is not effective in case of a heavy influx of customers.
If you don’t want to hire staff for the support and spend a bunch of money for the development, it’s a pretty good alternative. You will just have to implement an existing solution. But you should be ready that chatbots can only use predefined answers and may seem pretty small minded. However, a chatbot is enough to perform simple tasks, like asking for personal contacts and giving some instructions.
But you can turn a chatbot into a very intelligent assistant by means of Artificial Intelligence technologies. Using AI algorithms, it will not only improve itself but can also provide you with precious information about your customers. Intelligent shop assistants can also give another level of services to the clients by learning their preferences and save their time and money.
It’s surely a meticulous job to use AI, but your product will stand out from others!
This type of an app is a fine line between the usage of technologies and human resources. AI will help you automate routine tasks, collect information and upgrade the shopping process for the customers. Live support can be used just to complete some tasks. It’s a very effective solution, yet a pretty expensive one too.
Shopping app logic
So, you have chosen the sphere, the platform, the technologies and ready to start the development process. Let’s make sure you haven’t forgotten about the basic things.
We really advise to start with an MVP product. Let it first be a shopping app that can assist users find things which they need, buy them and get them in time. Take care about the clarity of the user interface and data safety. Customers want your app to work without fails and they want their money and data to be safe. Pay attention that your product works great both for the buyers and sellers too.
We just want to remind you that it’s enormously important to place detailed, good quality pictures, create a comfortable search and provide the information about the product availability.
Is the item from the wish list going to be out of stock soon? Has the payment process been completed? Has the package arrived? Use notifications to keep your clients informed about such things.
As the task is not just to sell but also to delivery the buy, this stage should be carefully planned too. Clients must be able to track the purchase and get it in time. You may deliver the goods by post or some courier services. It’s great if you can propose various options to your clients.
And surely don’t forget to promote yourself!
E-commerce is conquering the world today. Huge retailers and small businesses pay much attention to their presence in our mobile phones. If you have an idea of a shopping application, do not hesitate to live it out with a great team of developers.
One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you.
That’s why attending seminars, conferences and workshops is such a valuable experience.
I recently attended the WOW (Woman of Worth) Conference in Vernon BC and it was a fantastic experience. The founder, Christine Awram, has been holding these conferences for several years. Each event promises excellent motivational and inspirational speakers plus great opportunities to meet and mingle with like-minded women.
This year was exceptionally great due to one of our clients, Dana Smithers, being invited to be one of the keynote speakers.
She talked about the Law of Attraction and started a chain reaction of events that lead me to being up on stage taking a bow to a standing ovation! (The exercise was to put my intention out to the world that I am open to receiving speaking opportunities so hey, if you know of any….)
In addition to gaining next-level strategies, events like these offer an incredible opportunity to meet prospects, JV partners, and vendors.
So how can you make the most of your next event? Here’s some pro tips to network like a superstar.
1) Rock Your Appearance. Let your outfit be a conversation starter. Wear something that makes you feel like a million bucks and helps you radiate confidence.
Bring a killer accessory like a unique pin, scarf, or pair of shoes that gets you noticed. Make a great first impression that makes people think “I have to meet that person.”
2) Prepare Yourself Mentally. Know your purpose for being there. Be passionate about what you do and let it shine.
What do you want to learn? Look at the list of speakers and make a point to say hello to them. Ask yourself what 3 types of people you’d like to meet. Get specific. Visualize these people in the morning before the workshop or conference begins.
This will help you attract exactly the right type of connections you will benefit most from.
3) Show Up Early. Arrive with extra time so you can grab a coffee, visit the vendor tables, and get to know a few people before everything starts to get busy. Be on the lookout for people with whom you feel you can connect with and strike up a conversation with them.
Attending early also gives you an opportunity to get a seat close enough to better see and hear the on-stage happenings.
4) Be a Giver. Have you ever met someone whom you feel wants to get something from you? It gives off a bad negative energy, doesn’t it? Avoid this from happening to you by shifting your energy to one of abundance and ask yourself how you can best serve others.
When you meet someone be curious. Get to know them. Ask questions. Find out how you can help this person.
There is always a resource, compliment, connection, book, tip, or tool that you can offer to help someone.
Can you interview them on your podcast? Can you review their book on your blog? Can you co-host a webinar with them? While I was at the WOW event, I recorded 3 video eTips and did a couple of Facebook LIVE videos. How can you capitalize on your time in a similar manner?
5) Ask for Their Business Card. It is always better to ask for the other person’s card. Asking for their card feels better than shoving yours in their hand.
Plus that leaves you in control so that you can send a follow-up when you return from the event.
Write a note about what you learned or spoke about with them on the card so you can reference it when you write them afterwards.
6) Share the Event Socially. Social Media is a great tool for building and maintaining relationships. Take plenty of pics at the event to share on social media.
Do Facebook LIVE on location. Your followers want to see where you are. Take pictures with the speakers and other people you meet.
This is me with Christine after the event was over. As you can see, wine is a big part of her brand. That and chocolate!
Plus you can send these pictures to the friends you meet in your follow up.
Try tagging them on social media and give them a shout out saying how nice it was to meet them. You can attach a picture with them in a follow-up email. This is a heartfelt way to share warmth with a new connection.
7) Switch it Up. Try sitting with different people at lunch. Join groups for after workshop dinner and conversation. Sometimes the chit-chat that occurs before and after the event can lead to the best connections.
8) Step Up to the Mike. If there is a Q&A opportunity, step up to the microphone and let your question be heard. You’ll get a chance to introduce yourself to the whole room and get expert answers to your question.
Often times people will come up to you afterwards and say how they related to what you shared.
9) Give a Testimonial. If you loved the event, be vocal about it. Tell the event coordinator and offer a testimonial. You can also record a Facebook video testimonial and tag the event coordinator on social media.
Email a written testimonial to the event host. They may post it on their website and give you massive exposure.
10) Love ’em Up. There is a Chinese proverb that says “A bit of fragrance clings to the hand that gives flowers.” When you get back home after the event, the most important part is following up with and nurturing relationships you made.
Here it’s a strategy of quality, not quantity. Sort through the cards you received. Narrow them down to the few people you had a real connection with and send a warm, genuine email.
Is there any further suggestion or resource you can send them as a follow-up to your conversation? You want them to experience their life is better now having met you.
And don’t forget to post to your social media accounts and send an email to your list about your experience too!
Attending industry conferences or seminars keep you up-to-date with the latest changes that are occurring within the industry. But equally valuable is the chance to meet other like-minded individuals and build connections that can last a lifetime.
Looking for Muslim Singles? Check out Muslims4Marriage.com
Lasit allows you to configure your laser marker for metal based on your production requirements. Click here to find out more.
When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.
Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month.
Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.
During this time I connected with women entrepreneurs who where either eager to start a new business or take their business to the next level. Being the former webmaster for the Vancouver Sun and Province, it was a natural thing for them to ask me questions about branding and websites. I was more than happy to share my knowledge.
Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence.
The next thing I knew I was in business as a web developer!
That was over 12 years ago and I’m proud to say a handful of those women are still clients today.
I have to smile when I think about it because I really had no intention of starting my own business. I was going back to school with the idea of landing a CIO position somewhere.
Turns out my calling was much more important than that – helping business owners realize their dream.
The Many Benefits of Attending Local Live Events
Fast forward to present day, I still value the connections made when attending networking and other similar events.
Recently I was in Vernon attending the WOW-Woman of Worth Conference where I had an opportunity to get to know many incredible women I would never have met otherwise. (I was inspired to write these networking tips while there.)
I am also a member of the Business Professional Women’s Group and attend meetings in Langley and Abbotsford.
The connections found at events like these have been invaluable – not only professionally but also personally.
Social Media and Online Marketing is Not the Only Way to Generate New Business
Sometimes with Social Media and online marketing being so prevalent we forget about our own back yard and the opportunities available to us. All we have to do is simply step away from the computer and check them out.
My business was literally created by connecting with people locally.
And just because Social Media has taken over the online networking landscape, doesn’t mean there’s any less value in building your business at that grass-roots level.
Do you market your business in your hometown?
If hiding behind your computer has become the norm for you, I encourage you to explore local opportunities to get better known in your home town.
Here’s seven tips, ideas and suggestions on how you can take advantage of generating business through local efforts:
1. Network where your target market is hanging out. First be clear on WHO that target market is and then do some research on where they gather.
This is an easy one if you are a B2B business like eVision Media; there’s plenty of networking groups available tailored for that crowd.
But you might have to look at other shared interests. For instance, if your target market is very health conscious, join a popular yoga group and get to know those people who attend.
2. Volunteer at community groups. Volunteering in community groups are a great way to boost your visibility. Not only are they a great way to give back to your community but also an excellent way for you to showcase your skills and expertise.
Do a search for groups that could use your skillset. A great example is if you are a bookkeeper or accountant – volunteer to be the bookkeeper for the group.
3. Create your own Meet-up. Setting up local, more casual events on a subject you know would be of interest to your target market is a great way to build your brand visibility.
These types of gatherings can be very beneficial to the attendees where you can offer something of value to them and showcase your expertise at the same time.
4. Set up a trade show booth. Many trade shows have thousands of visitors. They are a great way to build your brand visibility and bring more awareness to your business offerings with the local crowd.
Set up a professional display and strike up conversations with those showing interest in what you are offering.
Be sure to have a way for them to get onto your mailing list by offering a draw or free giveaway. Just be sure they check off a box giving permission to receive your regular newsletters.
5. Join the local Chamber of Commerce. Even if your target market is not business owners, there are still plenty of great reasons for you to get to know other business owners in your area by joining your local chamber.
Not only can they be a great referral source for you, but they are still people who could be interested in what you have to offer at a personal level.
6. Nominate others for awards. We had the honour of being nominated for, and won the Abbotsford Chamber of Commerce Business Excellence award in 2016 in the home based business category.
I was also nominated for a WOW – Woman of Worth award in the Business & Prosperity category. The amount of free publicity and exposure we received for each of these awards was priceless.
I encourage you to nominate someone for similar awards. Not only is it very gratifying to make someone else’s day, you also gain a lot of exposure from being the person who nominated them. Another option is to be an award sponsor, again bringing you great satisfaction and business exposure.
7. Don’t forget your business card! While some may poo-poo this, I’m still a believer in the value of business cards.
Get professional cards designed and printed. Use them wisely – always ask the other person you’re talking with for their card first and reciprocation will ensue.
Your business card is a first touch-point that person will see your visual brand so ensure you give off the right first impression with a professionally designed one.
Aside from getting out there and getting involved in local community activities, you could also take advantage of various paid advertising opportunities. Newspaper advertorials, radio ad spots, sponsorships and even billboards can all be taken advantage of at a local level.
Don’t Forget About Your Website
No matter what kind of activities we are doing when trying to drum up new business, don’t forget the importance of your website.
With every potential customer you meet, assume they will be heading to your website to check out you and your services. They might even do it right there so ensure your website is mobile friendly and shares the right brand messaging that will compel them into action and hire or buy from you.
Always be seeking opportunities where you can build your business exposure and double bonus points when you can couple those opportunities with giving back!