Category: Business


Top hacks to create a shopping app

August 8, 2017

Business

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Everybody sells on the internet today. According to the 2016 stats research in the USA, over 44% of online purchases were completed by mobile phone users. Which vividly shows us that it’s not enough to have just a desktop shopping website. A mobile shopping app is a must-have today. So how to make customers use your shopping app? This article will give you some worthy ideas!

What can shopping apps sell?

Shopping apps are widely used in various spheres like fashion, electronics, traveling and so on. If your project is about services but not goods, you can still use the idea of a shopping app.

Clothes, gadgets and interior goods
It has become a mainstream already to choose clothes, furniture or electronics on the internet. It’s way easier to compare prices, find some feedbacks and a huge diversity of goods online than going shopping in a traditional way.

Traveling and booking
By means of a shopping app in this industry, you can find all the necessary information, book a hotel, choose seats and make the order 24/7 without any days off.

Goods’ delivery
A lot of us buy things worldwide today. Your app can assist users to buy stuff worldwide or just deliver goods, but people are always willing to control their money and purchases. Isn’t it comfortable to let your customers track their package and anticipate the time of its arrival?

How to monetize your app

There are a lot of different ways to make your app earn money. We’ll tell you about some which can bring you income, both from the users or your partners.

Money transfer commissions
This way is definitely great for any kind of e-commerce app. People press the button “pay” anyway, so they can pay for using the app at a time.

Commissions for producers
This method makes your app free for the buyers, but not for the sellers of goods. This is a good idea to monetize your app. But you will have to invest efforts to guarantee the growth of sales to the producers to get their interest and make them pay to you.

Some paid features
To implement this idea successfully you must get 101% creative. The app should be almost perfect to make your users feel they need those features to make the app complete.

Paid subscription
The possibility to use your app can cost some money to those, who wants to download it. But this option is probably the most complicated. Why? Because your app should be horrendous! There are tons of free shopping apps today, so to make people pay for yours, you must steal their minds! Propose some unique features and cool perks to make users want your product.

You may choose some of these methods for the monetization or make up some others. But the decision should be made before the app creation because it influences the development process.

Technologies to use

Imagine, you have an app where users create their accounts, search for goods in different categories, add them to their wishlist and of course, buy them. How to interact with the customers if they have questions or when they make a purchase? Today, there are 4 main ways to stay in touch with the users. Let’s look at them briefly.

Live support
When your client needs a consultation about your services or has pressed the button “buy”, there should be someone to talk to him. In case you choose a live communication, it’s a person who writes in the chat or makes a phone call. An alive person sounds natural and can handle requests quickly. But may cost you a lot and is not effective in case of a heavy influx of customers.

Chatbot
If you don’t want to hire staff for the support and spend a bunch of money for the development, it’s a pretty good alternative. You will just have to implement an existing solution. But you should be ready that chatbots can only use predefined answers and may seem pretty small minded. However, a chatbot is enough to perform simple tasks, like asking for personal contacts and giving some instructions.

AI
But you can turn a chatbot into a very intelligent assistant by means of Artificial Intelligence technologies. Using AI algorithms, it will not only improve itself but can also provide you with precious information about your customers. Intelligent shop assistants can also give another level of services to the clients by learning their preferences and save their time and money.
It’s surely a meticulous job to use AI, but your product will stand out from others!

Mixed type

This type of an app is a fine line between the usage of technologies and human resources. AI will help you automate routine tasks, collect information and upgrade the shopping process for the customers. Live support can be used just to complete some tasks. It’s a very effective solution, yet a pretty expensive one too.

Shopping app logic

So, you have chosen the sphere, the platform, the technologies and ready to start the development process. Let’s make sure you haven’t forgotten about the basic things.

Functionality
We really advise to start with an MVP product. Let it first be a shopping app that can assist users find things which they need, buy them and get them in time. Take care about the clarity of the user interface and data safety. Customers want your app to work without fails and they want their money and data to be safe. Pay attention that your product works great both for the buyers and sellers too.

Comfortable catalogues
We just want to remind you that it’s enormously important to place detailed, good quality pictures, create a comfortable search and provide the information about the product availability.

Notifications
Is the item from the wish list going to be out of stock soon? Has the payment process been completed? Has the package arrived? Use notifications to keep your clients informed about such things.

Delivery processing
As the task is not just to sell but also to delivery the buy, this stage should be carefully planned too. Clients must be able to track the purchase and get it in time. You may deliver the goods by post or some courier services. It’s great if you can propose various options to your clients.

And surely don’t forget to promote yourself!

E-commerce is conquering the world today. Huge retailers and small businesses pay much attention to their presence in our mobile phones. If you have an idea of a shopping application, do not hesitate to live it out with a great team of developers.

10 Superstar Networking Tips to Grow Your Business

August 8, 2017

Business

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One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you.

That’s why attending seminars, conferences and workshops is such a valuable experience.

I recently attended the WOW (Woman of Worth) Conference in Vernon BC and it was a fantastic experience. The founder, Christine Awram, has been holding these conferences for several years. Each event promises excellent motivational and inspirational speakers plus great opportunities to meet and mingle with like-minded women.

This year was exceptionally great due to one of our clients, Dana Smithers, being invited to be one of the keynote speakers.

She talked about the Law of Attraction and started a chain reaction of events that lead me to being up on stage taking a bow to a standing ovation! (The exercise was to put my intention out to the world that I am open to receiving speaking opportunities so hey, if you know of any….)

In addition to gaining next-level strategies, events like these offer an incredible opportunity to meet prospects, JV partners, and vendors.

So how can you make the most of your next event? Here’s some pro tips to network like a superstar.

1) Rock Your Appearance. Let your outfit be a conversation starter. Wear something that makes you feel like a million bucks and helps you radiate confidence.

Bring a killer accessory like a unique pin, scarf, or pair of shoes that gets you noticed. Make a great first impression that makes people think “I have to meet that person.”

2) Prepare Yourself Mentally. Know your purpose for being there. Be passionate about what you do and let it shine.

What do you want to learn? Look at the list of speakers and make a point to say hello to them. Ask yourself what 3 types of people you’d like to meet. Get specific. Visualize these people in the morning before the workshop or conference begins.

This will help you attract exactly the right type of connections you will benefit most from.

3) Show Up Early. Arrive with extra time so you can grab a coffee, visit the vendor tables, and get to know a few people before everything starts to get busy. Be on the lookout for people with whom you feel you can connect with and strike up a conversation with them.

Attending early also gives you an opportunity to get a seat close enough to better see and hear the on-stage happenings.

4) Be a Giver. Have you ever met someone whom you feel wants to get something from you? It gives off a bad negative energy, doesn’t it? Avoid this from happening to you by shifting your energy to one of abundance and ask yourself how you can best serve others.

When you meet someone be curious. Get to know them. Ask questions. Find out how you can help this person.

There is always a resource, compliment, connection, book, tip, or tool that you can offer to help someone.

Can you interview them on your podcast? Can you review their book on your blog? Can you co-host a webinar with them? While I was at the WOW event, I recorded 3 video eTips and did a couple of Facebook LIVE videos. How can you capitalize on your time in a similar manner?

5) Ask for Their Business Card. It is always better to ask for the other person’s card. Asking for their card feels better than shoving yours in their hand.

Plus that leaves you in control so that you can send a follow-up when you return from the event.

Write a note about what you learned or spoke about with them on the card so you can reference it when you write them afterwards.

6) Share the Event Socially. Social Media is a great tool for building and maintaining relationships. Take plenty of pics at the event to share on social media.

Do Facebook LIVE on location. Your followers want to see where you are. Take pictures with the speakers and other people you meet.

This is me with Christine after the event was over. As you can see, wine is a big part of her brand. That and chocolate!

Plus you can send these pictures to the friends you meet in your follow up.

Try tagging them on social media and give them a shout out saying how nice it was to meet them. You can attach a picture with them in a follow-up email. This is a heartfelt way to share warmth with a new connection.

7) Switch it Up. Try sitting with different people at lunch. Join groups for after workshop dinner and conversation. Sometimes the chit-chat that occurs before and after the event can lead to the best connections.

8) Step Up to the Mike. If there is a Q&A opportunity, step up to the microphone and let your question be heard. You’ll get a chance to introduce yourself to the whole room and get expert answers to your question.

Often times people will come up to you afterwards and say how they related to what you shared.

9) Give a Testimonial. If you loved the event, be vocal about it. Tell the event coordinator and offer a testimonial. You can also record a Facebook video testimonial and tag the event coordinator on social media.

Email a written testimonial to the event host. They may post it on their website and give you massive exposure.

10) Love ’em Up. There is a Chinese proverb that says “A bit of fragrance clings to the hand that gives flowers.” When you get back home after the event, the most important part is following up with and nurturing relationships you made.

Here it’s a strategy of quality, not quantity. Sort through the cards you received. Narrow them down to the few people you had a real connection with and send a warm, genuine email.

Is there any further suggestion or resource you can send them as a follow-up to your conversation? You want them to experience their life is better now having met you.

And don’t forget to post to your social media accounts and send an email to your list about your experience too!

Attending industry conferences or seminars keep you up-to-date with the latest changes that are occurring within the industry. But equally valuable is the chance to meet other like-minded individuals and build connections that can last a lifetime.

7 Effective Strategies on Marketing Your Business Locally

August 8, 2017

Business

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When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.

Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month.

Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.

During this time I connected with women entrepreneurs who where either eager to start a new business or take their business to the next level. Being the former webmaster for the Vancouver Sun and Province, it was a natural thing for them to ask me questions about branding and websites. I was more than happy to share my knowledge.

Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence.

The next thing I knew I was in business as a web developer!

That was over 12 years ago and I’m proud to say a handful of those women are still clients today.

I have to smile when I think about it because I really had no intention of starting my own business. I was going back to school with the idea of landing a CIO position somewhere.

Turns out my calling was much more important than that – helping business owners realize their dream.

The Many Benefits of Attending Local Live Events

Fast forward to present day, I still value the connections made when attending networking and other similar events.

Recently I was in Vernon attending the WOW-Woman of Worth Conference where I had an opportunity to get to know many incredible women I would never have met otherwise. (I was inspired to write these networking tips while there.)

I am also a member of the Business Professional Women’s Group and attend meetings in Langley and Abbotsford.

The connections found at events like these have been invaluable – not only professionally but also personally.

Social Media and Online Marketing is Not the Only Way to Generate New Business

Sometimes with Social Media and online marketing being so prevalent we forget about our own back yard and the opportunities available to us. All we have to do is simply step away from the computer and check them out.

My business was literally created by connecting with people locally.

And just because Social Media has taken over the online networking landscape, doesn’t mean there’s any less value in building your business at that grass-roots level.

Do you market your business in your hometown?

If hiding behind your computer has become the norm for you, I encourage you to explore local opportunities to get better known in your home town.
Here’s seven tips, ideas and suggestions on how you can take advantage of generating business through local efforts:

1. Network where your target market is hanging out. First be clear on WHO that target market is and then do some research on where they gather.

This is an easy one if you are a B2B business like eVision Media; there’s plenty of networking groups available tailored for that crowd.

But you might have to look at other shared interests. For instance, if your target market is very health conscious, join a popular yoga group and get to know those people who attend.

2. Volunteer at community groups. Volunteering in community groups are a great way to boost your visibility. Not only are they a great way to give back to your community but also an excellent way for you to showcase your skills and expertise.

Do a search for groups that could use your skillset. A great example is if you are a bookkeeper or accountant – volunteer to be the bookkeeper for the group.

3. Create your own Meet-up. Setting up local, more casual events on a subject you know would be of interest to your target market is a great way to build your brand visibility.

These types of gatherings can be very beneficial to the attendees where you can offer something of value to them and showcase your expertise at the same time.

4. Set up a trade show booth. Many trade shows have thousands of visitors. They are a great way to build your brand visibility and bring more awareness to your business offerings with the local crowd.

Set up a professional display and strike up conversations with those showing interest in what you are offering.

Be sure to have a way for them to get onto your mailing list by offering a draw or free giveaway. Just be sure they check off a box giving permission to receive your regular newsletters.

5. Join the local Chamber of Commerce. Even if your target market is not business owners, there are still plenty of great reasons for you to get to know other business owners in your area by joining your local chamber.

Not only can they be a great referral source for you, but they are still people who could be interested in what you have to offer at a personal level.

6. Nominate others for awards. We had the honour of being nominated for, and won the Abbotsford Chamber of Commerce Business Excellence award in 2016 in the home based business category.

I was also nominated for a WOW – Woman of Worth award in the Business & Prosperity category. The amount of free publicity and exposure we received for each of these awards was priceless.

I encourage you to nominate someone for similar awards. Not only is it very gratifying to make someone else’s day, you also gain a lot of exposure from being the person who nominated them. Another option is to be an award sponsor, again bringing you great satisfaction and business exposure.

7. Don’t forget your business card! While some may poo-poo this, I’m still a believer in the value of business cards.

Get professional cards designed and printed. Use them wisely – always ask the other person you’re talking with for their card first and reciprocation will ensue.

Your business card is a first touch-point that person will see your visual brand so ensure you give off the right first impression with a professionally designed one.

Aside from getting out there and getting involved in local community activities, you could also take advantage of various paid advertising opportunities. Newspaper advertorials, radio ad spots, sponsorships and even billboards can all be taken advantage of at a local level.

Don’t Forget About Your Website

No matter what kind of activities we are doing when trying to drum up new business, don’t forget the importance of your website.

With every potential customer you meet, assume they will be heading to your website to check out you and your services. They might even do it right there so ensure your website is mobile friendly and shares the right brand messaging that will compel them into action and hire or buy from you.

Always be seeking opportunities where you can build your business exposure and double bonus points when you can couple those opportunities with giving back!

5 Great Benefits of an EPoS System for a Restaurant or Bar

August 8, 2017

Business

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The challenges of running a successful bar or restaurant are very different from other forms of retail environments, but an effective (Electronic Point-of-Sale) EPoS system can help drive your business to the next level with minimal investment and a very quick payback. John Henry, CBE’s Sales Director, highlights 5 Great Benefits of an EPoS System for a Restaurant or Bar:

1) Speed and accuracy
Your Epos system can seamlessly link in to your kitchen for printing and food automation. This will make sure that every order ends up in the kitchen is 100% accurate. So if the customer has specified that the dressing is served on the side or to ‘hold the onions’, this is what will be delivered. It’s hard to over-estimate how important this can be in delivering great customer satisfaction.

And in a food to go environment, customer-facing screens can act as a ‘virtual receipt’, as the customer clearly sees what’s been charged for and what buttons the waiter has pressed. This verifies the order before the final bill even arrives – something that increases customer satisfaction levels to a very significant degree.

It’s also worth stating that a contemporary EPoS system can be configured to match YOUR specific requirements. The days of off-the-shelf systems with minimum flexibility are long gone – and good riddance to them! Today’s systems work with equal effectiveness for the cashier, the waiter (through great screen interactivity and intuitive interfaces) and the management (through better and timelier reporting).

2) Integration
A typical EPoS system in not capable of being all things to all men, so it’s essential that it has the capacity to be integrated into other systems within the business. This can include anything from kitchen automation to your online reservation system or a click and collect system for your takeaway offering.

It should also be able to link seamlessly with credit card payment at the table, for example, or with a loyalty application or gift voucher platform.

3) Staff management
If you source the optimum EPoS system, it will have full loss prevention suite, making sure that all elements of your staff’s interaction with cash is completely above board. But don’t believe for a moment that it’s all about ‘checking up’ on your staff. It can also reward your staff for hitting their upselling targets – anything from pushing the Wine of the Month to the Dessert of the Day.

And by letting your staff take an order just as easily at a table as at a cash point, you can dramatically increase speed of service, which is important at any time of day, but especially so when customers are on a time deadline, such as at lunchtime. A further benefit in managing your staff is that it can facilitate easy rota management and scheduling, which can also tap into the payroll system of your HR department.

4) Reporting with an EPoS System for a Restaurant or Bar
The great benefit of modern cloud-based systems is that reports are available to local or regional management in real time, which greatly enhances the quality of decision-making and future planning in areas such as stock and inventory, staff performance, branch comparison and margin control.

It can also be extremely beneficial in helping you to analyse your customer trends. For example, you can easily find out who wants to be contacted via SMS or email, or what sort of promotional offers they respond to.

5) Reliability of hardware EPoS System for a Restaurant
There’s a wide proliferation of tablet-style devices on the market which have a limited ability to interact with your IT system or EPoS system. But better still are the durable touchscreen devices which are specifically built for purpose, and come with IP ratings for water, dust etc. – perfect for a pub or restaurant environment where liquid spillages are commonplace.

There is an initial capital outlay for this dedicated hardware, of course, but when their durability and longevity are taken into account, the lifetime cost of ownership is significantly lower than their rival tablet devices.

And by opting for bespoke hardware, of course, you future-proof yourself against obsolescence, as your devices can adapt to any emerging technologies in your sector.

The bottom line is that if you’re in the pub or restaurant business, there’s never been a better time to invest in an EPoS system that has the power to totally transform your bottom line.

Commercial HVAC Tips to Save You Money this Summer

August 8, 2017

Business

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Summer in California is known for being incredibly hot, and we rely heavily on heating, ventilation and air conditioning systems to keep us cool during the day. However, keeping the air cool can prove to be expensive if the commercial HVAC system is not running properly.

Are you a business owner or manager and looking to keep the price down while staying cool this summer? Take a look at these huge energy saving tips that will not only cut your energy bill, but will also improve your commercial HVAC efficiency.

5 ENERGY SAVING COMMERCIAL HVAC TIPS

In a study conducted by the U.S. Department of Energy, resources that power a commercial HVAC system often go to waste. You may be spending 30% more on your energy bill because of a poor HVAC system. Check out these 5 big HVAC tips to help out the commercial HVAC system and save money.

Change the Air Filters Regularly

We cannot stress enough how much it means to change out your air filters. Replacing the air filters can reduce the amount of energy wasted by 5-10%. A dirty air filter is not only disgusting, it restricts the airflow coming out of the air ducts above you, causing the commercial HVAC system working harder to make up for it. This, and poor air quality are key reasons why you should change your air filters.

Make sure to check up on them on a monthly basis, and replace them at least once every 3 months to give your HVAC the room it needs to breathe and provide cool air for your business throughout the summer, without breaking the bank.

Switch to a Programmable Thermostat

In a diverse work environment, meeting the temperature needs of everyone is hard to do. Some like it just to be cool while others prefer a chiller feel. With a programmable thermostat, you can create a schedule that meets the needs of all your customers and employees.

With a programmable thermostat, you will save wasted energy and reduce the cost of running your HVAC. There’s different plans – 7 days and 5+2 days – you can set the thermostat’s schedule around. A 7 day plan is great for restaurants and stores as they stay consistently open, with temperature changes that correlate with the summer temperatures. A 5+2 day plan is great for offices and corporations that operate only on the weekdays, reducing energy use during the weekends to save money on keeping the place cool when no one is there.

Properly Seal Heating and Cooling Ducts

Leaky tubing or warps in ducts can be a massive blow to the efficiency of your HVAC system, but is simple to repair. Items like mastic, foil tape, duct sealant and custom sheet metal fabrication can all be used to seal ducts. An even better way to ensure the sealing effect is to surround your air ducts with insulation. The best places to check yourself areas around the building that aren’t often looked at, such as in cooled, unheated spots.

A HVAC technician is perfect for this job, as they can help you identify leaks in your commercial HVAC system and help you save up to 20% of wasted energy per year.

Upgrade or Replace Your Current HVAC System

This may be the year you will have to replace your ancient HVAC system. A commercial HVAC system past its lifespan is bound to breakdown at any time, and you certainly don’t want that to happen come summertime. If your HVAC system is over a decade old, it’s time to get it upgraded to an Energy Star certified system. New systems have more advanced heating and air conditioning pumps made for efficiency and reducing energy loss up to 20%. Your commercial HVAC system isn’t the only thing that should be upgraded. Furnaces and boilers over 15 years old need to be replaced as well.

Upgrading or replacing your current commercial HVAC equipment may be the best thing you can do if you have an aged system.

Connect with a HVAC Professional to Schedule Preventative Maintenance

While it may be easy to go over your HVAC system and call it a day, chances are you aren’t a HVAC expert. A certified HVAC professional can help you out immensely.

This is probably the most cost efficient HVAC tip there is. It’s beneficial to work with a HVAC professional than to have your commercial HVAC shut down on you during a hot summer day. You don’t have the time as a business owner or manager to close the business down for a day to get your HVAC system repaired. A HVAC professional will thoroughly check all parts of the system to make sure it is running smoothly and as efficiently as possible.

Why Image Editing Service is Major Factor for Your Business

August 8, 2017

Business

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Image editing is an art of returning the missing wonder of the photography or improving the attractiveness of them with the use of some extra features and programs.

Image editing process involves climbing the contrast and lighting of pictures, improving of colors, repairing the minimal or major scrapes, photo cuttings, removal of small dust, tucks and spots, rebuilding the missing parts of the image and many other such processes. With the enhancements in technology, you can also remove the excess skin, add special features like grayscale, remove red eye etc.

Pictures are important for companies and individuals as well. Individuals mostly get drawn towards photographs than anything else. Advertising cannot attract the interest of individuals without pictures. Individuals do not like going through the simply written text and always prefer to look at some exciting pictures. Even Business companies require several pictures for various reasons like offering information about the services they offer, advertising company announcements etc. Businesses need the help of such company to make sure that the pictures are of high quality and should be able to search for the interest of customers. Such companies can help your company by making sure that the pictures are customized and work for you.

Here are some advantages of obtaining the photo editing service of such a provider company:

Adjusting objects and background color:
Sometimes, you must remove undesirable background things from a photograph or edit the things and color in order to give popularity to certain critical factors in the image. This is a difficult art done by experts and your business will need these image editing services. They can edit along with based upon on your specifications can help you to save lot of time, effort and money as well. They will also make sure that the images are as customized as possible.

Improve your images:

Image editing service provided by a company can help in improving pictures which are required for your business promotion or promotional initiatives. They create use of various software and other programs that improve pictures, get them to better and provide more quality as well. An improved and better picture will be a power for a successful promotion or promotion strategies.

There are many image editing companies available online, who can provide the above mentioned solutions. You can find many efficient companies providing image editing service over the internet and you can get information about them and based on that, you can choose a company that provides you with the best quality image editing service cheaply.

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

August 8, 2017

Business

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How Christine Awram Successfully Created a Powerful Brand for Women

I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.

I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the 5 finalists in that category!
Even though my name wasn’t called as the winner, I still felt and feel like a winner.

And the reason for that?

The entire experience Christine creates during and in between events such as this.

Her mantra is “all women are leaders and every woman is a Woman of Worth [WOW]” and it’s the platform on which she’s built a very successful brand.
To quote Christine:

“Twelve years ago it was just an idea, and now we’re impacting the global empowerment of women. WOW takes us a step closer to a world where ALL women collaborate and are powerful, prosperous, peaceful and on purpose. I began this adventure with a burning desire to make a difference.
There were many times I wavered and despaired, and if there was a mistake to be made I made it, but I kept the vision and kept moving forward. I’m humbled by what we’ve created together as a community. WOW is incredible.
My invitation to every woman: Celebrate your magnificence, turn up the volume, step up your leadership game, and GET WOWED.”

Over the years, Christine has created several one-day events and workshops specifically for women, and WOW, these events are incredibly empowering! (Pun intended.)

How does she do it?

It’s all in how she has positioned her business brand.

Business brand positioning is how a business owner come across to others and are perceived by their target market. Christine has found the perfect brand formula that has positioned herself as a champion for women.
Wonder how she did it? Here are six tips to replicate her crazy success:

1. Be Clear on Who You Are and What You’re About
When it comes to building a strong business brand, it’s imperative you understand how your personality makes up that brand.

Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.

Christine does this beautifully with every encounter someone has with her. Whether it’s a social media post or approaching her in the foyer at an event, she’s consistently clear with her branding message, even when she is sick with pneumonia as was the case this weekend!

2. Be Clear on Who Makes Up Your Ideal Target Market
Before you can build a successful business brand, you need to be crystal clear on who you want to serve.

Without this insight, you are throwing spaghetti at a wall hoping something sticks enough to get a sale. Understanding what their needs and challenges are and how you can best serve them is fundamental in building a business brand.

Christine is well aware her target market is dynamic women who wish to be a part of a community of like-minded women for personal and professional growth. She provides and facilitates opportunities for collaborating, showcasing, networking, building community and having fun, all of which her target audience is looking for.

3. Be Passionate About Your Business
Have you ever attended a trade show where the person in his or her booth is just sitting behind a table, looking at their phone, completely disengaged from the passers-by?

When someone is not passionate about what they’re doing, they really shouldn’t be doing it. If you are feeling lackluster in your business, either find ways to get your joy back or see if perhaps there’s something else that will help you feel more on purpose.

Christine is extremely passionate about empowering women. Everything she does is with the intention of supporting women to help them achieve their goals and aspirations.

4. Use Social Media to Build a Community
Social media is a powerful way to build a community full of raving fans. This is one area that Christine has mastered. No matter how busy she is, she will take the time to respond to every single comment and post she’s been tagged in.

Every. Single. Time.

THIS is the way to build a strong community on social media. Make people feel special with positive reinforcement, recognition, and support… your brand will reap the many rewards as a result.

5. Get Help
It’s nearly impossible to create a successful business brand by yourself. It really does take a village! Just like I have a team of skilled people on my team who are experts in their own fields, Christine has also invited people into her circle.

Sometimes getting help is not in the form of paying an employee; Christine invites volunteers to help her out in exchange for free admission to her events. She also incorporates sponsorship initiatives to offset costs. Plus her network of collaborators help her find excellent guest speakers she would otherwise never have known about.

6. Have Fun
If you’re not having fun and enjoying yourself on a daily basis, then it’s time to re-evaluate what you’re doing.

Christine infuses her deep love of wine and chocolate in to all of her events and social media posts to showcase her fun-loving personality. Consequently, she’s building the brand perception that if you attend one of her events, you can be guaranteed there will be a lot of fun involved.

Everything you do as a business shapes your brand’s positioning. If you want to be branded a “thought-leader” in a specific area of expertise, use some of Christine’s successful tactics in your business marketing efforts.

How to Select an Attorney to Represent the Sale of Your Business

August 8, 2017

Business

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Planning a strategic exit from your business takes forethought, proper planning, and professionals – especially a well-chosen attorney. In the following paper, you will receive advice on how to select an attorney to represent the sale of your business.

Selling a business is a complicated process, add to that the stress of preparing yourself and the business for the transaction and the undertaking can go south quickly. By hiring an attorney, you can alleviate some of the situational stress and enjoy the expertise of a professional. An attorney will be able to perform or provide:
Corporate Formality Support
Contract Drafting and Negotiation
Financial Planning Support
Closing and Post-Closing Activities

Hiring a professional and knowledgeable attorney is easier said than done. Following are a number of questions that should be brought up when interviewing and selecting a lawyer to represent the sale of your business.

Do you have direct experience supporting the sale of a business?
If the answer is no, then move on. Only an experienced, transactional attorney will be able to thoroughly support your business sale process. Moving a step further an attorney with experience in your industry, with your business size and deal complexity will ensure the highest level of quality.

What is your approach to negotiating and deal making?
This question takes into account how you would ultimately like the sale of your business to turn out. How does your prospective attorney think and how will they choose to negotiate the trade-offs between risk and reward. This will ensure that when it comes down to it they will be negotiating with your best interest in mind.

What is your fee structure?
Fee structure can be a deal breaker even with all other things considered. Nailing down exactly how an attorney plans to bill you will ensure that they will deliver the outcome you want at a price that won’t shock you at the end of the day.

Perform a Reference Check
The final measure of your attorney will be their reference check. How better to understand an attorney than through their previous clients, colleagues, and peers. This will shed real light on how they conduct themselves in the line of business.

A good attorney will give you guidance and counsel but an attorney specifically versed on the ins and outs of selling a business similarly aligned with your own, a great attorney, will put you on a path to a successful and satisfying transaction, by your own standards.

Why Is SEO Important for Your Business?

August 8, 2017

Business

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In today’s highly competitive market, more and more business owners are finding themselves facing the dilemma of which online marketing approach to choose. Deciding which tool to use and focus on is a nowhere-to-easy job.

Many business owners, especially those who have a small or medium company, don’t have the budget for advertising like large ones have, which is why they naturally go for campaigns that will cost them less. Because of this, so many of them choose Search Engine Optimization that has no price tag attached to it. But is SEO what you need to promote your business? Is it worth it to invest in it?

Continuous Flow of Targeted, Free Traffic

There are billions of Google searches made each day. Using this search engine is absolutely free of charge and you can even earn from it. Unlike PPC advertising via Google AdWords, the organic traffic that comes to your website will not cost you anything.

Gives Your Business Exposure

As you know, one of the main reasons people use search engines like Google is to find solutions to their problems and answers to their questions. When people use search engines for answers and solutions, they click on about 70% of the links on the first page. So, if your website is ranking well, you will get the exposure your business needs in order to grow.

Generates Traffic That Has a Good Conversion Rate

According to some sources, the leads generated by SEO are as high as 14.6% close rate. This is a lot better than the 1.7% close rate you can generate from print advertising and email marketing. Depending on the industry you are working in, the users have different behavior and they are most likely to click on different links, which has a big impact on the conversion.

Helps Your Business Grow

As already mentioned, when you have a good online presence, your business will grow. SEO plays a big role in securing good online presence for your business and allows to increase its visibility up to 59%. And without online visibility, your targeted group of potential clients will never find you. When you have good SEO, you will have good online presence and your business will grow a lot faster.

If you still don’t have a business website but want to be present online so people can find your company more easily, turning to an online marketing agency is what you should do. When you have a good-looking website with quality content and are on the first places of Google’s SERPs, you will reach your potential clients and your business will grow.

Choosing The Right One For Your Business

August 8, 2017

Business

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Keeping costs low is a crucial part of any business whether it be SME (Small or Medium Enterprise) or a Corporate entity. One way of lowering a businesses’ costs is through their energy usage. Selecting a suitable supplier with the right business energy contract can have a big impact on energy bills and savings.

What are the different types of business energy contracts?Fixed Energy Contract
A fixed energy contract is when a contract is drawn up with an energy supplier and a business will pay an agreed fixed rate for the duration of their contract.

There are two types of fixed contract, ‘fully fixed’ and ‘pass-through’.

Fully fixed – This is where the supplier fixes for the duration of the contract all elements that make up the pricing with the exception of government taxes. This is the most common type of contract used for SME customers.

Pass-Through – The energy supplier will fix the wholesale cost of energy for the contract duration but other elements such as transmission and distribution, carbon levies etc. that are set by the regulators will be passed onto the customer at whatever rate that is and these can change annually. This type of contract tends to be taken up by the larger energy user.

Once a contract is agreed on, a business will be locked into using the selected supplier for the duration of the contract with the likelihood of having to pay a fee if the business wishes to end the contract early.

Flexible Energy Contract
A Flexible type of energy contract can be custom-made to suit each individual business. Typically, these contracts benefit the very large energy users where they have enough volume to be able to buy in tranches throughout the year.

The benefits of a flexible contract mean that different purchasing strategies can be implemented that enables a business to hedge their purchasing against the price rise and falls of the wholesale energy market.

Still unsure of which type of energy contract would best suit your business?

Finding the right energy contract for your business can be tedious and time consuming but it is important for a business to shop around to see what is available.

Here at BAS Energy, we have helped businesses of all sizes find an energy contract that has been best suited to their needs and budgets. With our knowledge of the forever changing electricity and gas wholesale markets, we can help your business save time and money on your energy bills.