How to Protect your Business Reputation Online
The most valuable asset of a business is its company’s reputation. If tarnished, you can lose clients and sales. This article displays how negative reviews are not always what they look like and what you can do about it. In life and in business, we stand or fall on the status of our reputation. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. What people respects is that you have admitted that you committed a mistake and sincere to make it right. That way, you may build confidence in your business motives and ethics.
These bad comments are often taken as a personal attack to us. You can easily be put under public examination by the way you react to negative comments, as a business. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.
Source: linknow media