Web Design And SEO For Contractors And Realtors.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. When hunting for a house, about 40% of home buyers also go online. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
Business people in real estate can take several steps to optimize their real estate websites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. One way to attract traffic to the site is to write blogs on those particular properties. The address of the property in which customers will be interested in should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. Photos and videos are important aspects of a website of good quality and especially to real estate site. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.